Day 0: Sundance Lounges Get Ready
There are three Sundance festivals.
One of them is all about deal-making: film buyers and sellers will be meeting at 3 am in condos starting tomorrow, negotiating distribution deals.
The second Sundance is social and brand-driven. Big brands spend hundreds of thousands of dollars setting up lounges, parties, events and gifting suites to promote their products and build their profiles. I have friends who do nothing but collect invitations to these events; they are RSVP commandos, and believe that those with the most swag win.
Of course the third Sundance is all about the movies. Brilliant and interesting films and filmmakers from all around the world convene in Park City for the next ten days. Sundance movie audiences are smart, sensitive and appreciative, as is the army of blue-jacketed volunteers, who make the Festival run smoothly.
Beginning tonight, with the first screenings, I’ll be doing Sundance #3.
Last night, though, we went on a tour of Sundance Lounges in-the-making. I was joined by Kellie Koppel, host of It’s So LA, who will be on-camera hosting the Google Hangout events this week, and Eric Ethan, founder of Style Utah. Huge trucks were still unloading furniture and set dressing on Main Street; paint was drying in nearly-done swag-rooms.
My vote for best lounge? Airbnb, which feels low-key, easy, fun, and the perfect place to have a hot chocolate on a cold Utah afternoon.
ABOUT THE AUTHOR
Adam Leipzig is the founder and CEO of MediaU, online career acceleration. MediaU opens the doors of access for content creation, filmmaking and television. Adam, Cultural Daily’s founder and publisher, has worked with more than 10,000 creatives in film, theatre, television, music, dance, poetry, literature, performance, photography, and design. He has been a producer, distributor or supervising executive on more than 30 films that have disrupted expectations, including A Plastic Ocean, March of the Penguins, Honey, I Shrunk the Kids, Dead Poets Society, Titus and A Plastic Ocean. His movies have won or been nominated for 10 Academy Awards, 11 BAFTA Awards, 2 Golden Globes, 2 Emmys, 2 Directors Guild Awards, 4 Sundance Awards and 4 Independent Spirit Awards. Adam teaches at UC Berkeley's Haas School of Business. Adam began his career in theatre; he was the first professional dramaturg in the United States outside of New York City, and he was one of the founders of the Los Angeles Theatre Center, where he produced more than 300 plays, music, dance, and other events. Adam is CEO of Entertainment Media Partners, a company that navigates creative entrepreneurs through the Hollywood system and beyond, and a keynote speaker. Adam is the former president of National Geographic Films and senior Walt Disney Studios executive. He has also served in senior capacities at CreativeFuture, a non-profit organization that advocates for the creative community. Adam is is the author of ‘Inside Track for Independent Filmmakers ’ and co-author of the all-in-one resource for college students and emerging filmmakers 'Filmmaking in Action: Your Guide to the Skills and Craft' (Macmillan). (Photo by Jordan Ancel)