Having a sound system in your restaurant is clearly an important thing; however, is investing in high-quality audio equipment so important that it pays off?
Just think about it for a second: as a restaurant, you already have so many expenses. Just buying the equipment needed to open your kitchen can cost a fortune. How important is it to buy high-quality audio equipment under such circumstances? Let’s find out!
1. Ambiance and Atmosphere
The theme of the restaurant is affected by more than just your menu. Sure, people go to your place for the specific cuisine, but it’s not just the taste of it that makes the place an authentic X restaurant.
While waiting for the meal, you can sense the aroma of other items on the menu (even the ones that they’ll never order) circling around the restaurant. The place can smell like the Far East or the Mediterranean (or at least close to what your audience imagines this smells like).
The decor is also incredibly important, and having the right colors, the right palette, and the right ornaments will make the place feel like it belongs somewhere else. This will allow your audience to travel far and wide without ever abandoning their hometown.
With the right audio system, you can enhance this atmosphere by quite a margin. The right soundtrack, along with the aroma that we’ve just mentioned, can help you feel like you’re someplace else by just closing your eyes. For this to work, you need a high-quality audio system.
Another reason to invest in a great restaurant sound system is the fact that you can use it to improve your branding. Keep in mind that you can play a lot more than just some music in order to promote your business.
First of all, you can use this to play your own commercials, thus increasing the awareness of your offer. Due to the customer lifecycle, just because your guests are already sitting in your restaurant doesn’t mean that you’re done with the persuasion process.
As we’ve already mentioned, they may be guests of your restaurant, but this doesn’t mean that they are aware of your delivery service or takeout. You can also use this to tell them about the new items you have on the menu or include offers that could benefit them greatly.
You shouldn’t miss any opportunity for branding; the fact that they’re already there only means you’ll have a much easier time converting them. They’re already qualified leads, and you shouldn’t miss out on the opportunity that they’re already there.
Remember that you’re also promoting your restaurant to your future workforce. Technology is changing the job market and high-quality audio will paint your restaurant in a much better light to younger generations.
3. Great for social interactions
Restaurants are places where people interact with each other the most. This is where they meet up for dates and business meetings and gather to commemorate important events in their lives. A good audio system can enhance that.
High-quality audio and a clear-sounding track will turn this into an amazing experience. On the other hand, a lot of static and low-quality noise will act as more of a distraction. You want a soothing melody, not a buzzing noise playing in the background.
The thing is that while this might not be a part of their conscious experience, it’s definitely going to be the end result of how pleasant you feel here. The thing is that, as a restaurant, you belong to the hospitality industry, which means that you’re selling an experience, not a service or a product.
A good, high-quality audio can enhance that drastically and make everything else (not just your menu but your theme and decor) come together.
4. Masking noise
Imagine a busy restaurant and all the noises that its usual activity produces. You have guests chatting, a busy kitchen working full speed, waiters running around the palace, and even guests traversing the space completely randomly (but relatively frequently).
Then, you have minor noises like the creaking of chairs, the scratching of metal utensils against ceramic plates, as well as the sounds of biting and chewing. Sure, you might argue that all of these (unlike those described in the previous paragraph) are rather subtle, but this won’t be the case when dozens of guests (or hundreds, depending on the size of the restaurant) do them simultaneously.
This is why you need a good audio system to block out the noise. In a way, your system works like a white noise machine, masking all of these noises and making the place feel overall more pleasant.
It’s also worth mentioning that your sound system consists of speakers that are scattered across the room. This type of concentrated sound induction creates audio pockets in your restaurant, ensuring that every area is an independent entity, confined to its own noises but not those of other areas.
5. Pacing and Tempo
Here’s an innovative take – why wouldn’t you use music in your restaurant to set the pacing and tempo of the evening? A bit more energetic music during the rush hour may make your staff more energetic. After all, the effect of music tempo on productivity is a well-researched phenomenon.
During a quiet evening, a well-placed melody can make your guests feel more at ease and allow them to get immersed in the moment. Happy Hour should have its own theme, and with the help of conditioning, you can incorporate this idea into your own brand.
Overall, people exercise with music for a reason, and if you can enhance the enjoyment of your guests and the productivity of your staff by just strategizing a bit more when it comes to the choice of playlist, why wouldn’t you do so?
Of course, the theme alone isn’t enough. You also need the right hardware to support it. This is where the choice of the right audio system makes all the difference in the world.
Running a successful restaurant requires more than just knowing how to run a kitchen. In fact, this wouldn’t even be enough to run a catering business. With restaurants and the hospitality industry, in general, you’re trying to provide an experience. For this, you need to appeal to all senses and high-quality audio equipment is detrimental to these efforts.